Tuesday, February 27, 2007

Cricket world cup internet deal

Indiantelevision.com reports that Maruti has taken up a sponsorship deal on ICC Cricket World Cup official website amounting to $1 million.

This is a huge deal as far as Internet advertising in India goes. There might have been larger year-long deals in the near past, but nothing probably comes close to this deal - $1 million for a little over a month, to a site which is unlikely to be as popular as well known cricket Internet destinations such as Cricinfo.

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